In light of the Maharashtra environment ministry directive to milk producers to start recycling plastic waste, suppliers across the state are expected to roll out a buy-back scheme to incentivise the initiative. While the Chitale Group has already rolled it out to 5,000 consumers in Pune, players in Mumbai, like Gokul Milk, are likely to follow soon.
Explaining the current buy-back plan, Indranil Chitale, owner of Chitale Group, said, "The consumer has to first register with the Reloop App that creates a UZED account. Then they have to ensure that the collected milkbags are washed and dried. Once they collect around two kg of the bags, they can either drop them at our collection and recycling centre or can request for pick-up via the app. The points they earn are added to their UZED account, which can be redeemed for gift cards from Big Bazaar, Pantaloon, Lifestyle, Titan and other top brands." He added that while they have added only 5,000 customers on a trial basis, they intend to connect with around one lakh consumers by the end of the month.