Total expenditure on ads during the NDA-1 period is 5,909 crores
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Total expenditure on ads during the NDA-1 period is 5,909 crores

By Molitics calender  26-Jun-2019

Total expenditure on ads during the NDA-1 period is 5,909 crores

After becoming Prime Minister, during the NDA 1 government under Narendra Modi's leadership, Rs. 5909 crores 39 lac 51 thousand rupees have been spent on all types of advertisements. RTI activist Anil Galgali has given this information in response to the RTI reply by the Central Government Bureau of Outreach and Communication Department. The maximum expenditure on radio spots and display ads is on this cost.
Modi Government spent over Rs 5909 crore to publicise his policies and achievements through various media and another sources during NDA-1 regime," an RTI query has found which filed by RTI Activist Anil Galgali. Interesting that the Most of the money such as Rs 2,109 crore were spent on display classification while Rs 2,172 crore were spent on radio spot  from 2014 to 2019. Other side Giving a year-wise break-up of the expenditure incurred on every year, reply further said that NDA-1 government spent Rs 612 crore on outdoor publiicty, an RTI reply furnished by the Bureau of Outreach and Communication under the information and broadcasting ministry.
The reply furnish to Anil Galgali shows that The Modi Government spent Rs 979 crore in 2014-15, Rs 1162 crore in 2015-16, Rs 1258 crore in 2016-17, Rs 1313 in 2017-18, Rs 1195 in 2018-19 and the total figure in all these five fiscal year stood at Rs 5909 crore. Ministry has furnished the reply showing all the expenditure in four heads such as Plan, Non-plan, Client Deptt. and Advance Dept. Interesting that the most of expenditure has been made under the head of client Deptt. Galgali said that " The taxpayers' money were spent on Radio spot and Display-classification which shows that the people in government, led by Narendra Modi could feel the pulse of the people of the nation "
RTI Activist Anil Galgali said that after several concerns were raised against the lavish expenses made by Modi government to glorify his government's image, then it put some break and therefore in the last year of its dispensation, it spent relatively less money on advertisements. 
 

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