The slogan that stopped Mamata Banerjee in her tracks on Saturday has turned into a weapon of sorts for BJP supporters against the Trinamool Congress in West Bengal and it is being widely used on terra firma and in the virtual space.
On Saturday, Mamata Banerjee had jumped out of her car at Chandra Kona when a group of people waved BJP flags as her convoy went past and shouted "Jai Shri Ram", a slogan favoured by the BJP and used in their daily life as a greeting. Ms Banerjee had tried to confront the slogan shouters but they fled.
At Bhatpara in North 24 Parganas district on Wednesday, Trinamool Congress's Madan Mitra faced a similar situation. Once a minister in the Mamata Banerjee government, Mr Mitra is now contesting the Bhatpara assembly seat in the May 19 by-election. He was on a road show when he was greeted with shouts of "Jai Shri Ram" by people lining the streets in Kakinada area.
People also shouted "Madan Mitra go back" and chanted "Modi Modi Modi."
Mr Mitra, who was accompanied by actors Shakti Kapoor and Rani Chakraborty on the roadshow, did not appear to take the slogan shouting seriously.