By emphasising on women-centric issues at length in his election speeches, Nitish Kumar is making sure that not only are his oratory skills on full display, they also strike a good chord with his target audience: the women of Bihar. 

He steps up the heat by exhorting initiatives his government has taken to benefit women and relate them with the social reforms that has been denied to Bihar for long. 
Kumar keeps his speeches simple to reach out to women at large with wit and humour as he describes the attention given to women during his tenure as compared to the "misrule" of Lalu Yadav and Rabri Devi.