Lok Sabha Candidates Bank On Assam's Most Awaited Festival To Woo Voters

It's time for Assam's most awaited festival - the Rongali Bihu, which marks the beginning of the new Assamese calendar year. The festival has come during election season, which has led politicians to capture the minds and hearts of voters by using the festival as a platform.
Although celebrations for the festival, where people buy new clothes, sing and dance to Bihu tunes, lasts for about a week, this time around with the second phase of Lok Sabha polls about to start, celebrations will be low key.
But for candidates contesting the Lok Sabha polls, the festival marks a good opportunity to build a rapport with voters.
Former Assam Chief Minister and senior Congress leader Tarun Gogoi on Sunday, along with Bobeeta Sarma, party candidate for Gauhati constituency, displayed their dancing skills at Latashil, the oldest venue at Guwahati for Bihu celebrations. Ms Sarma's main opponent, BJP candidate Queen Ojha, also took part in the celebrations.
It's time for Assam's most awaited festival - the Rongali Bihu, which marks the beginning of the new Assamese calendar year. The festival has come during election season, which has led politicians to capture the minds and hearts of voters by using the festival as a platform.
Although celebrations for the festival, where people buy new clothes, sing and dance to Bihu tunes, lasts for about a week, this time around with the second phase of Lok Sabha polls about to start, celebrations will be low key.
But for candidates contesting the Lok Sabha polls, the festival marks a good opportunity to build a rapport with voters.
Former Assam Chief Minister and senior Congress leader Tarun Gogoi on Sunday, along with Bobeeta Sarma, party candidate for Gauhati constituency, displayed their dancing skills at Latashil, the oldest venue at Guwahati for Bihu celebrations. Ms Sarma's main opponent, BJP candidate Queen Ojha, also took part in the celebrations.

More videos

See All