Digital campaign gives new dimension to Lok Sabha polls in Kerala
Digital campaigning through Facebook, Twitter, WhatsApp and online videos is redefining the Lok Sabha polls. The ‘Troll Me Challenge’ thrown by BJP candidate in Ernakulam Alphons Kannanthanam is the latest in the digital campaign war. The minister, who is a favourite subject for social media trollers, is attempting to turn adversity into advantage, it seems.
Shashi Tharoor MP who faces a tough triangular fight in the Thiruvananthapuram seat, focuses much on WhatsApp to reach the last mile. This is in addition to the campaign trail and other posts on his Facebook page having 26 lakh ‘likes’ and Twitter account with 2.3 million followers.