BJP to promote Ayushman Bharat among Haryana, Maharashtra, Jharkhand Women
The ruling BJP is now looking at promoting Ayushman Bharat among women beneficiaries of Haryana, Maharashtra and Jharkhand where elections are due later this year. Ayushman Bharat, which was launched last year, aims to provide healthcare facilities to over 10 crore urban and rural poor families. Arguably the biggest government-sponsored healthcare scheme in the world, it offers an insurance cover of Rs 5 lakh.
“The scheme is at a nascent stage but has a tremendous scope. Our task is to reach out to poor women and men and educate them about the scheme and help beneficiaries avail of the benefits at hospitals,” a senior BJP functionary told ET. “Many hospitals are yet to set up counters for Ayushman beneficiaries, so our role as party volunteers is important,” the functionary said, adding that the party’s Mahila Morcha will be at the helm of this outreach initiative.
Central government schemes, such as Ujjwala Yojana, PM Awaas Yojana and Swachh Bharat, were the highlights of BJP’s outreach programme to mobilise women voters during the Lok Sabha polls. As advised by BJP chief Amit Shah before the elections, the party had decided to appoint at least 10 direct women beneficiaries of the schemes at booth level. The women’s wing had organised Ujjwala Rasois and motorbike rallies to maintain contact with women voters and induct them at the booth level. Sources said similar programmes would be organised in the months to come to promote Ayushman Bharat. As per central data, Haryana has managed to cover 32% families under Ayushman Bharat, Jharkhand 45% and Maharashtra 34%.
BJP sources said the booth programme has been successful at many levels, with at least 4-5 women beneficiaries inducted at the booth level in Haryana. “The membership drive beginning July 6 will be yet another effort to bring in more women within the party fold,” a party functionary said.