Fabindia terms new Diwali stock as 'Jashn-e-Riwaaz', laters pulls ad, BJP MP targets

Name: Fabindia terms new Diwali stock as 'Jashn-e-Riwaaz', laters pulls ad, BJP MP targets
Uploaded: 2021-10-20T00:00:00.000Z
Description: Famous Clothing brand Fabindia had promoted its new collection on Twitter for Diwali. It termed it as &#39;Jashn-e-Riwaaz&#39;.The brand was accused of &quot;di

Famous Clothing brand Fabindia had promoted its new collection on Twitter for Diwali. It termed it as 'Jashn-e-Riwaaz'.
The brand was accused of "distorting" the Hindu festival of Diwali. Later, Fabindia removed the tweet as many criticized it for elevating Muslim ideologies in the Hindu festival.
The deleted tweet wrote, "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture."
The first one to target was BJP's Tejasvi Surya. He tweeted, "Deepavali is not Jash-e-Riwaaz. This deliberate attempt of Abrahamisation of Hindu festivals."
He added, "Depicting models without traditional Hindu attires, must be called out. And brands like Fabindia must face economic costs for such deliberate misadventures."