Maharashtra Assembly polls: Shiv Sena scion Aaditya Thackeray's campaign begins without Bal Thackeray
- The streets of Worli are lined with colourful hoardings of Thackeray scion Aaditya announcing his arrival on the political stage.
- The hoardings show the Yuva Sena chief in a plain white kurta, waving.
- The text reads 'How are you, Worli?' in more than five languages, including Gujarati, Urdu and Hindi. One language per hoarding.
- Two things stand out conspicuously in this campaign messaging, designed by poll strategist Prashant Kishor.
- One, Shiv Sena's departure from its 'Marathi only' stand, and two, the absence of Sena founder Bal Thackeray and current party president Uddhav Thackeray from the hoardings.
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