West Bengal Chief Minister Mamata Banerjee's Didi Ke Bolo campaign is helping the TMC reach out to people in distress, but at the same time forcing party leaders to handle uncomfortable questions about cut money, arrogance of local leaders and syndicates.
तृणमूल की आमसभा में आंदोलन की घोषणा
As advised by poll strategist Prashant Kishor and his organisation, appointed by the Trinamool Congress (TMC) after its poor performance in the Lok Sabha polls, Banerjee on July 29 had launched a dedicated helpline number and a website as part of 'Didi Ke Bolo', to enable people to have a direct interface with party functionaries.As part of the programme, over 1,000 party leaders are visiting 10,000 villages to redress the grievances of people.