In an attempt to intensify the reach of the recently launched Trinamool campaign Didi ke Bolo, election strategist Prashant Kishor and his IPAC (Indian Political Action Committee) team officers have been calling up party leaders in former Maoists’ strongholds asking about the implementation of the programme at ground-level.
The ruling party had made heavy inroads in the area in 2011 Assembly elections and within years, it suffered a jolt in rural polls in 2018 and lost all three seats — Midnapore, Jhargram and Purulia — in the 2019 Lok Sabha elections.