Prashant Kishor and his political consultancy firm I-PAC's stocks are soaring. Earlier this month West Bengal chief minister and Trinamool Congress (TMC) president Mamata Banerjee had signed up Kishor to work for her.
For Kishor the queue outside his office is growing longer. Reports are emerging that Tamil Nadu chief minister and All India Anna Dravida Muzhagam (AIADMK) leader Edappadi K Palaniswami has sought a meeting with I-PAC representatives.
Even Telugu Desam Party (TDP)'s N Chandrababu Naidu wants Kishor to review its party in the state.
While West Bengal and Tamil Nadu will elect their state legislatures in 2021, TDP is yet to recover from the severe drubbing it received at the hands of YSR Congress Party at the Lok Sabha and assembly elections held recently.
I-PAC had crafted Narendra Modi's election strategy in 2014. It also helped other leaders to victory also. Creating catchy jingles is one of the ways Kishor's team helps reach out to the voters: "Bihar mein bahar ho, Nitish Kumar ho" (for Nitish Kumar in 2015), "Chaunda hai Punjab Captain di sarkar" (Captain Amarinder Singh, 2017) and recently "Ravali Jagan, Kavali Jagan" (Jagan Mohan Reddy, 2019).
I-PAC which started initially as Citizen for the Accountable Government (CAG) in 2013, first came to the spotlight after Narendra Modi's spectacular victory in 2014.