Use of Indian Railway train to promote brands and products is an innovative idea forwarded and offered to State Governments across the country. Realising the potential, Tourism Department of Assam has decided to use three N.F. Railway trains to promote its “Awesome Assam” branding.
12552 / 12551 Kamakhya – Yasvantpur – Kamakhya AC Express became the first such train in whole Indian Railway to be fully branded with a State Government publicity campaign on Wednesday. The newly branded train was flagged off by Chandan Brahma, Minister of Tourism, Government of Assam, Jayanta Malla Baruah, Chairperson, Assam Tourism Development Corporation Ltd, Assam, Sanjive Roy, General Manager, NF Railway along with other senior officials of Assam govt. and N.F. Railways were present on the occasion.